Best Advertising Advice if you only have $250 to kick off your business. Three words. Domain. Email. Postcards. 

No business card? Not in the beginning. Postcards make better introductions and hold more message. Plus, you can’t mail a business card. Postcards can do everything a business card can AND more…especially if it is creative and well targeted. 

Domain? Yep, get a great, easy-to-remember domain, the shorter the better (go for .com or .org; avoid .net or .us even if it means you don’t get the name you are convinced is the best).

Email! Important. Nothing looks more amateur than having a business and an email address for some other company like comcast, google, aol, etc…

OK, four. Webpage. 

If you can’t afford a site, get one webpage will all your contact information and an introduction. If you have a shop, add a map and directions. 

That’s the basics.

[postcard details: four color over black. leave room to write a personal note. pick up some envelopes that fit the postcard perfectly. you get extra points if you find a color that goes with it perfectly. you get extra, extra points if you buy or have stamps made that add to the impact.]

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